Russia

@Starcom_USA: I entered to win a trip to cheer on Team USA at the London 2012 Olympic Games thanks to @United: http://t.co/TQ3z5UfX #FlyMeToLondon

@Starcom_USA: @brittanydarwell The press contact info is now updated on the site. Thanks for the reminder!

@Star_Com_World: „Gemius“ diegia naują mobilaus srauto matavimo metodologiją: http://t.co/rila6idC

@Starcom_USA: Starcom is growing like crazy in New York! Know any stellar digital marketing/media gurus? Check out all of our opps - http://t.co/fpVhqdps

@Starcom_USA: Casting coups of the upfront: Quaid and Chiklis in "Vegas" @cbs #upfronts

@Starcom_USA: "Monk" with a british accent and attitude: "Elementary" @cbs #upfronts

@Starcom_USA: Another TV network @cbs briefly nods to digital and social, but keeps focus on the first screen and content as their kings. #upfronts

@Starcom_USA: Confidence on steriods @cbs saying (half jokingly) maybe it doesn't even need an upfront presentation anymore & go right to party #upfronts

@Starcom_USA: @mundofox borrowing page from Fox Net's playbook from 25 years ago & counter-programming with edgy comedies and action. Smart. #upfronts

@Starcom_USA: You know the TV world has changed when TNT @tntweknowdrama introduces more new dramas than any broadcast net #upfronts

@Starcom_USA: Turner is talking segmenting around "mindsets": affirmation of Starcom EQ's motivational territories driving media usage #upfronts

@Starcom_USA: And the award for self-mockery at an Upfront goes to Turner Bdcasting for a hysterical look back at last year's tech disaster. #upfronts

@Starcom_USA: Funny, after nets spend all that $ renting big halls and buying props, main goal this week is limit presentations to one hour! #upfronts

@Starcom_USA: Remember when 8pm was "family hour"? Not in age of DVR. Witness @abc "Last Resort", a 10pm show with potential sked at 8pm. #upfronts

@Starcom_USA: Effective digital/social extensions-nets must own shows. Ex.CBS Studios- all 7 new shoes to CBS or CW; ABC Studios- all 6 to ABC #upfronts

Our Thoughts

  • The Nature of Fear: Wes Carven at TEDxMidwest

    October 25, 2011

    Written By: Zack Zaban When you think of a technology and education conference, you most likely wouldn’t associate the line “One, Two, Freddie’s Coming for You” with a speech from one of the speakers. This notable quote comes from one of the greatest horror movies of the 20th century: A Nightmare on Elm Street. When [...]

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  • Lessons from Mount Everest: Allison Levine at TEDxMidwest

    October 17, 2011

    Post submitted by Zack Zaban, Search Analyst, Starcom USA If you told me that I would relate to a woman who climbed Mount Everest twice, I would say that you’re crazy. Allison Levine That was until last Thursday night when I heard Alison Levine, Team Captain of the First American Women’s Everest Expedition, talk at [...]

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  • How Social is Democratizing Media #smwchicago

    September 23, 2011

    Post Submitted by Eric Meister Social Media Week is almost wrapped up, but if there is one common theme emanating from the speakers and attendees, it’s that social has democratized media. That’s not exactly an unheard of concept, but if it wasn’t the majority opinion before, it is now. Following the “Social Media to Social [...]

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  • Social Media: A Tool for Anthropological Field Study #smwchicago

    September 21, 2011

    Yesterday, I attended The State of Social Media: Presented by NM Incite, a Nielsen/McKinsey Company with Tom O’Brien. It was actually fantastic. He share a ton of really great research and brought the data to life by sharing real examples of when social media has enhanced this research Top nuggets of information from this session. [...]

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  • Bury My Heart in Conference Room B

    September 10, 2011

    Blog by Renee’ Parratore, Associate Director, Human Resources In mid-July I had the opportunity to attend an external conference focused on employee commitment and the keynote speaker at this conference was Stan Slap. Stan is a best selling author of the book “Bury My Heart at Conference Room B” and a corporate strategy consultant. I [...]

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Press Releases

  • Starcom MediaVest Group unveils “Luxe” a landmark research study on growing luxury market and consumers in China

    Shanghai – Starcom MediaVest Group (SMG) today unveils its Luxe – a landmark research study that seeks to understand the growing aspirations, motivations and purchase journey of luxury consumers in China.

    Over a period of three months, Luxe covered 43 tier one to three... more >
  • STARCOM MEDIAVEST GROUP APPOINT MANAGING DIRECTOR OF LIQUID THREAD UK

    London—May 10th, 2012: Starcom MediaVest Group (SMG) today announces the appointment of Amice Lock to the newly created position of Managing Director of Liquid Thread, SMG’s dedicated branded content division. Lock, who is currently Managing Partner of Starcom, will report in to SMG CE... more >
  • Starcom USA and Tapestry Write First "Forefront" Total Market Deal With Univision Communications

    Chicago, IL and New York, NY  – Media agency Starcom USA and its multicultural agency Tapestry have finalized its first 2012-2013 Upfront deal with Univision Communications, a... more >

  • MOST GAYS TODAY LIVE EXTRAORDINARILY ORDINARY LIVES: STARCOM MEDIAVEST GROUP & LOGO’S BEYOND DEMOGRAPHICS™ LGBTid STUDY

    NEW YORK, April 24, 2012 -- The LGBT community is no longer a walled garden within a metropolitan city, but a vast collection of distinct subgroups – the majority of whom live integrated lives in all parts of mainstream culture.

    This is the overarching conclusion from the Beyond... more >

  • Manisha Tripathi to Head SMG’s LiquidThread in India

    LiquidThread announced today that Manisha Tripathi has been appointed as National Director and will report to CVL Srinivas, Managing Director, LiquidThread, Asia-Pacific and Malli CR, CEO SMG India. She takes charge on 12th March and will be based out of the Gurgaon office.

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